Pokemon recognized as the most influential entertainment brand in Japan in 2024

GEM Partners, a marketing agency, has released the results of a major survey examining brand reach across seven media platforms in Japan. The survey, conducted monthly with 100,000 participants aged 15-69, uses a unique "reach score" to measure daily brand interaction via apps, games, music, videos, and manga. Pokémon secured the top spot, achieving a remarkable 65,578 points.

Pokémon's dominance stemmed largely from its App Games category performance (50,546 points, 80% of its total score), fueled by the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the escalating popularity of collectible card games also boosted its reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. This financial performance solidifies Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other products. The Pokémon Company, established in 1998, manages the brand's operations, a joint venture between Nintendo, Game Freak, and Creatures.