World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real tank! This decommissioned, graffiti-covered vehicle is touring the US to celebrate the recent Deadmau5 collaboration.

The eye-catching tank, which made a timely appearance at The Game Awards in Los Angeles, is fully street-legal, ensuring a safe and exciting promotional tour. Fans who spotted and photographed the tank had the opportunity to win exclusive merchandise.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank, a visually stunning vehicle equipped with lights, speakers, and music. The event also features themed quests and unique camos and cosmetics.

The playful marketing strategy highlights the game's gamification aspects, although it might not be appreciated by all serious military simulation enthusiasts. This lighthearted approach, however, is undeniably fun and harmless. While not the first to employ such a tactic (breweries, for instance, have done similar promotions), the sight of a real tank cruising through neighborhoods is sure to add a touch of excitement to the winter season.

If this unusual marketing campaign piques your interest in World of Tanks Blitz, consider checking out our list of current promo codes for a game advantage.