"Royal Kingdom Enlists LeBron James, Kevin Hart for Star-Studded Ad Campaign"
If you've been browsing YouTube lately, chances are you've encountered the vibrant ads for Dream Games' Royal Match. The adventures of King Robert have captivated audiences, propelling this match-three game to great heights. Now, its successor, Royal Kingdom, is making waves with an ambitious, star-studded advertising campaign that aims to match the success of its predecessor.
Celebrity endorsements are a tried-and-true marketing strategy, but Dream Games is taking it to the next level with their latest ads. From Lebron James cleverly sneaking in a game of Royal Kingdom during his reading time, to Kevin Hart humorously enlisting an acting school to cover his roles so he can play more, the campaign covers a wide range of niches. This approach is designed to attract a broader audience beyond the traditional match-three game enthusiasts.
Royal Kingdom follows in the footsteps of Royal Match, which was a significant hit for Dream Games. The new game's advertising strategy is a clear attempt to draw in players from diverse demographics.
While Dream Games may not yet rival the giants like King and their blockbuster Candy Crush, they have been steadily carving out their niche in the mobile gaming market. Unlike other celebrity collaborations, such as Supercell's Clashamania event with the WWE, which focused on a specific audience, Dream Games is broadening its appeal with a more inclusive approach.
From a business perspective, Royal Kingdom and Royal Match are currently the leading success stories in Türkiye. Beyond the financial success, the game's wifi-free feature and other engaging elements have resonated with players worldwide.
If Royal Kingdom doesn't quite meet your challenge level, don't worry. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to test your skills, no matter how seasoned a gamer you are.
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