PlanetPlay Taps Demi Lovato for Sustainability Campaign

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will see Lovato featured prominently in several popular mobile games.

Lovato's involvement extends beyond simple endorsements. She'll appear in-game in titles like Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can acquire Lovato-themed avatars, with all proceeds benefiting environmental projects.

PlanetPlay's commitment to environmental sustainability is noteworthy. Unlike many celebrity-driven campaigns that are short-lived, MGTM's broad reach and participation across multiple games suggest a significant potential impact on environmental initiatives. This collaboration offers a triple win: benefiting the environment, engaging Lovato's fanbase, and providing exposure for participating game developers.

This partnership provides a compelling reason for Lovato's fans to explore these popular mobile games. For a comprehensive list of top mobile games in 2024, check out our curated recommendations.