Hoshimi Miyabi helped Zenless Zone Zero set a new revenue record

HoYoverse's mobile sensation, Zenless Zone Zero, continues its upward trajectory. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its impressive July 2024 launch figures.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has already eclipsed $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, new environments, and game modes, all stimulating increased player spending.

The free availability of Harumasa as a promotional character, coupled with a focused banner featuring Hoshimi Miyabi, significantly contributed to this revenue surge.

Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Unlike the usual post-update spending decline within a week, Zenless Zone Zero maintained daily revenues exceeding $1 million for over 11 consecutive days, and even surpassed $500,000 per day after two weeks.

While undeniably successful, Zenless Zone Zero still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.