Ubisoft brings the hype to Assassin's Creed Shadows… sort of
It's been a while since we last discussed Ubisoft, and with the upcoming release of Assassin's Creed Shadows next Thursday, the stakes are high for the company. The success of this game could very well shape Ubisoft's future.
Today, Ubisoft's official channel released a new video dedicated to the game. While you might expect this to be the launch trailer, it's actually labeled as a TV commercial, which raises some interesting questions.
The video itself is not the issue—it's smooth, cinematic, and visually impressive. The concern lies in Ubisoft's apparent focus on traditional media for promotion. There's nothing inherently wrong with this approach, but uploading a TV ad to their YouTube channel seems a bit unusual. This might be nitpicking, but such a strategy doesn't exactly instill confidence in the game's release.
However, let's set aside the speculation. The video effectively highlights the distinct gameplay and fighting styles of the two main protagonists. The depiction of Japan is stunning, but it's important to remember that you can't judge the entire game based on a one-minute cinematic. We'll have to wait until the release to get the full picture.
