The Best Time to Buy a TV at a Decent Price in 2025

Investing in a new TV is a big decision, as it's one of the most frequently used appliances in your home. You don't want to settle for a cheap screen with poor picture quality and a short lifespan just to save a few dollars. Instead, focus on finding the best TV for your gaming and streaming needs at the best possible price. Fortunately, TV deals are abundant throughout the year, so paying full price is rarely necessary if you know when to shop.

While Black Friday and Cyber Monday are well-known for their discounts, offering potentially the biggest savings, there are other times to snag great deals on top-tier gaming TVs or high-quality 4K TVs. The weeks leading up to the Super Bowl, for example, often see significant savings. This coincides with manufacturers releasing new spring models, making it a prime time to find deals on last year's models. And of course, there are always upcoming sales events like holiday weekends and Amazon Prime Day to look forward to.

Black Friday and Cyber Monday

The post-Thanksgiving shopping extravaganza has expanded into a multi-week event, offering deep discounts on a wide array of products, including TVs. This is consistently one of the best times of the year to find significant savings. You'll find budget-friendly options for guest rooms or children's spaces, as well as discounts on higher-end models released earlier in the year.

Black Friday, once exclusively an in-store event, now features both online and in-person deals. While in-store deals can be attractive, be prepared for potential limited stock and early-bird competition.

Cyber Monday is the online counterpart, offering similar deals from major retailers like Amazon, Best Buy, and Walmart. Amazon's Cyber Monday sales often mirror the intensity of their Prime Day event.

Before the Super Bowl

Following the holiday shopping frenzy, the weeks leading up to the Super Bowl (typically mid-January to early February) present another opportunity for excellent TV deals. Retailers often restock after the holidays, leading to better availability and competitive pricing on larger screen sizes. Older models are usually discounted first, but deals on newer models are also common. Currently, we're already seeing pre-Super Bowl deals on Samsung OLED TVs.

Early January also marks the announcement of new TV models at CES. This often triggers sales on older models as retailers prepare for the influx of new inventory in the spring.

Springtime

Around March through Memorial Day weekend, many manufacturers release their latest TV models. This makes spring a good time to find deals on the previous year's models as retailers clear out their stock. The differences between successive models are often minimal, making last year's model a cost-effective choice.

Amazon Prime Day

Initially an Amazon-exclusive event, Prime Day has expanded to include participation from other retailers, creating a broader range of deals. Walmart and Best Buy often offer competitive sales around the same time.

Typically held in mid-July, Prime Day offers deep discounts comparable to Black Friday and Cyber Monday, though many of the best deals tend to be on older models. Deals are added throughout the two-day event, so constant monitoring is recommended.

For those needing a TV immediately, long holiday weekends (Presidents' Day, Memorial Day, Fourth of July, Labor Day) often feature sales, though discounts may be less significant than during major sales events. Selection might also be more limited.

Currently, Presidents' Day sales are underway, with Best Buy offering particularly strong deals until February 17th.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is crucial for securing the best deals, especially for those seeking the latest models. January's CES showcases upcoming models, with releases typically starting in March and extending into the summer. The best deals on new models usually appear in the fall, with Black Friday and Cyber Monday offering the most significant discounts.

TV Brands With New Products

Major TV brands release updated models annually. Here's a summary:

Samsung

Samsung focuses on higher-end models, with fewer budget options. 2025 models offer minor upgrades over their predecessors, focusing on brightness improvements, mini-LED and QD-OLED backlighting enhancements, and gaming feature upgrades.

LG

LG's OLED evo TVs feature AI personalization and upgraded "Brightness Booster Ultimate" technology. The G5 gaming TV boasts a 4K 165Hz variable refresh rate to minimize lag and stuttering.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with 144Hz refresh rates for improved gaming. The 136" MicroLED TV is a standout, large-screen option utilizing mini-LED technology.

Vizio

Vizio made minor improvements in 2024, adding features and enhancing LED performance, while discontinuing the top-line P-series. The M-series (mid-range) and V-series (budget) remain available, along with the budget-friendly D-series (1080p).

TCL

TCL significantly revamped its lineup in 2024, introducing the Q- and S-series (flagship QM8). CES 2025 saw the announcement of the entry-level QM6K Mini LED TV.

Roku

Roku expanded its offerings in 2024 with a range of Roku TVs (24" to 75") prioritizing streaming functionality. Models include Roku Plus (Voice Remote Pro) and Roku Select (basic Roku Voice Remote). Roku Channel access is available regardless of TV ownership.

Top Budget TVs You Can Buy Now

For immediate purchases, here are some top budget TV picks for 2025:

### Hisense 65U6N

0Accurate colors, solid contrast, and numerous features at a low price. See it at Amazon### TCL 55Q750G

1Impressive contrast and brightness, 144Hz 4K with VRR enabled, at an affordable price.See it at Amazon### Hisense 50U6HF

0Ultra-affordable with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon