The Best Time to Buy a Laptop for a Good Price in 2025

Maximize your laptop budget by buying smart! Laptops are a significant investment, but strategic timing can significantly reduce the cost. While new models constantly emerge, several periods annually offer substantial savings, even on the latest technology in 2025. With President's Day sales approaching, let's explore the optimal times to purchase a laptop.

Best Times to Buy a Laptop in 2025:

Major Sales Events: Black Friday, Cyber Monday, Prime Day Back-to-School Season: New Hardware Releases:

Black Friday/Cyber Monday:

Black Friday and Cyber Monday are prime times for laptop deals, extending beyond just the initial "doorbusters." New laptop hardware typically launches early in the year or around October, depending on the manufacturer. This means previous-generation models, or those becoming outdated post-CES (Consumer Electronics Show), receive deep discounts. We've witnessed this with MacBooks, for example, following new model releases.

Retailers like Amazon and Best Buy aggressively clear inventory to make room for newer products. While you might miss the absolute newest features, savings of 20-30% off the original price are substantial. Combined with Black Friday/Cyber Monday promotions, the potential for significant savings is high. We've seen Black Friday deals dramatically reduce MacBook Air prices shortly after launch – a rarity for Apple products.

Black Friday falls on November 28th, 2025, but deals typically begin in late October. Expect deals to emerge shortly after Amazon's October Prime Day event.

Amazon Prime Day:

While Prime Day laptop deals aren't always spectacular, they still exist. If you're not overly demanding, you can find affordable laptops, although top-of-the-line models are less likely.

Prime Day is excellent for finding Chromebook deals. Already budget-friendly, Chromebooks receive further price reductions during Prime Day. The advantage is less concern over hardware specifications, as Chromebook functionality primarily relies on web browsers.

Prime Day 2025 is expected around mid-July, similar to previous years.

October Prime Day:

Amazon's October Prime Day event mirrors the summer sale, offering similar discounts before the holiday season. While laptop deals are less abundant than on Black Friday, it's worth considering for fall budget shoppers.

Other Sales Events:

Beyond Black Friday and Prime Day, retailers often discount electronics for holidays like President's Day (already featuring sales at Best Buy), Memorial Day, Labor Day, and the Fourth of July.

Seeking the Latest Technology:

If price is secondary to having the newest technology, monitor announcements from Nvidia, Intel, and AMD for new laptop hardware releases. CES 2025 showcased a new generation of laptops emphasizing AI assistants and Mini-LED displays, with Razer's RTX 5090 laptops a notable example.

Ultrabook upgrades are frequent, though Intel's U-series processors release less predictably. Stay informed about tech news and rumors, as new hardware often appears unexpectedly.

New Hardware's Impact on Pricing:

New hardware releases immediately lower prices of previous generations. While spending on a last-generation laptop might seem less appealing, the generational improvements are often incremental. The performance difference between a 13th-gen and 14th-gen Intel processor, for example, is minimal for everyday tasks.

Monitoring new hardware releases and then purchasing last-generation models at a discount is a savvy approach. This applies to MacBooks as well; new releases flood the used market with discounted previous models.

Currently Affordable Laptops:

If you're not waiting for sales or new releases, consider these budget-friendly options:

Dell XPS 13: A top MacBook alternative.

ASUS TUF Dash 15: A budget-friendly gaming laptop.

Microsoft Surface Pro 9: A high-quality detachable laptop.

Apple MacBook Air M2 (2022): Excellent for everyday use.