Hyundai partners with Kartrider Rush+ for exciting new collaboration

When it comes to promoting their latest vehicle, car manufacturers have a variety of strategies at their disposal. From slick advertising campaigns to celebrity endorsements, the options are plentiful. However, Hyundai has chosen an innovative approach by teaming up with KartRider Rush+ once again. This collaboration brings the new Insteroid concept car into the game as a kart, designed by Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

But the Insteroid isn't the only new addition to the game. Players can also snag the Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To celebrate this partnership, a special in-game event is running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for items via the Starlight Treasure Hunt.

Notably, the Insteroid is not just an in-game kart but also a real-world concept car, emphasizing its role as a promotional tool. While it may not be hitting production lines anytime soon, it's certainly more stylish than some other vehicular appearances in games, like the Cybertruck in Fortnite.

If this collaboration doesn't entice you to dive into KartRider Rush+, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has launched recently.