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Culinary Odyssey: Recipe for a Digital Triumph

Author : Gabriella Update : Feb 10,2025

Cooking Diary: A Six-Year Recipe for Success

MYTONIA, the developer behind the wildly popular time-management game Cooking Diary, reveals the recipe for its six-year reign. Whether you're a developer seeking inspiration or a player curious about the game's creation, this detailed breakdown offers valuable insights.

Key Ingredients:

431 captivating story episodes
38 unique hero characters
8,969 diverse in-game elements
905,481 thriving guilds
A vibrant array of events and contests
A dash of humor
Grandpa Grey's secret ingredient (revealed later!)

The Recipe:

Step 1: Crafting the Narrative:

Begin by developing a compelling storyline rich in humor and unexpected twists. Populate the world with a diverse cast of memorable characters. Divide the narrative into restaurants and districts, starting with your grandfather Leonard's Burger Joint and gradually expanding to include locations like Colafornia, Schnitzeldorf, and Sushijima. Cooking Diary boasts 160 unique eateries spread across 27 distinct districts, ensuring a constant influx of engaging gameplay.

Step 2: Customization Extravaganza:

Enhance the game world with an extensive collection of over 8,000 items, including 1,776 outfits, 88 facial feature sets, 440 hairstyles, and over 6,500 decorative items for player homes and restaurants. Add customizable pets with 200 clothing options.

Step 3: Dynamic In-Game Events:

Introduce a series of engaging tasks and events, leveraging robust analytics to ensure optimal player engagement and enjoyment. The key is to create diverse yet complementary events, each offering a rewarding experience both individually and as part of a larger seasonal calendar. August, for example, featured nine simultaneous events, each appealing to different player preferences.

Step 4: The Power of Guilds:

Cooking Diary boasts over 905,000 guilds, fostering a strong sense of community. Introduce guild events and tasks strategically, phasing them in gradually and ensuring they don't clash with other time-consuming activities.

Step 5: Learning from Setbacks:

Embrace mistakes as learning opportunities. The Cooking Diary team's experience with the initial pet introduction in 2019, which saw a revenue boost after adjusting the unlock mechanism, highlights the importance of iterative development and responsiveness to player feedback.

Step 6: Strategic Marketing and Presentation:

The casual games market is highly competitive. To stand out, Cooking Diary employs a robust social media strategy across Instagram, Facebook, and X, along with strategic collaborations with major brands like Netflix (Stranger Things event) and YouTube (Path to Glory event).

Step 7: Continuous Innovation:

Maintaining success requires constant innovation. Cooking Diary's enduring popularity stems from its commitment to introducing new content, refining gameplay mechanics, and adapting to evolving player preferences.

Step 8: The Secret Ingredient: Passion!

Grandpa Grey's secret ingredient is passion. A successful game is built on genuine love for the craft.