The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

Ponos's The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! This enduring mobile game, known for its bizarre and endearing cast of feline fighters (Ninja Cats, Fish Cats, even "Gross Cat"), is marking its anniversary with a unique Sengoku-era ad campaign.

These new commercials blend the historical setting of Japan's Sengoku period with the game's signature humor and iconic cat food cans. The result is a surprisingly engaging mix of art, history, and playful absurdity.

Developed in partnership with R/GA, the "Way of the Cat" campaign aims to highlight the strategic depth of The Battle Cats while attracting new players. The cinematic ads are captivating, and even inspired me to embrace my inner feline strategist.

“Celebrating 12 years of The Battle Cats, we're thrilled to challenge expectations and showcase the game's strategic gameplay," states Ponos' COO and Managing Director, Seiichiro Sano. "Our collaboration with R/GA honors our past while introducing a fresh perspective to the tactical fun."

Need help optimizing your cat army? Check out our The Battle Cats tier list for strategic guidance!

Ready to unleash your inner cat commander? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the community on Facebook for updates, or visit the official website for more information.