Assassin's Creed Shadows: Train Like an Assassin with Ubisoft's Official Fitness Program
Ubisoft's innovative marketing strategy for Assassin's Creed Shadows involves a surprising partnership with fitness influencer, The Bioneer. This collaboration has produced an official workout program, allowing fans to get fit while celebrating the franchise's rich history.
The five-week (45-day) program incorporates themed workouts inspired by various Assassin's Creed installments:
Week one: Altair-inspired Assassin training, mirroring the original game's style. Week two: Pirate-themed exercises, referencing Black Flag's nautical adventures. Week three: Ancient Spartan-inspired workouts, echoing the setting of Odyssey. Week four: Viking-themed training, reflecting the world of Valhalla. Week five: Samurai and ninja-focused exercises, culminating in the upcoming Shadows release.
This unique approach provides fans a physical preparation for the game's release, while simultaneously revisiting cherished moments from the series through targeted fitness routines.
