Discover the beauty that's perfect for you! Join our Beauty Squad rewards program and unlock exclusive perks all season long.

Welcome to the world of e.l.f.! Explore our app, featuring viral lip oils, high-performing skincare, and amazing makeup for every eye, lip, and face.

This is your beauty haven. Shop, share, and discover your holy grail e.l.f. products. Utilize features like Virtual Try-On, shade matching tools, and shoppable stories to find your next favorite makeup and skincare items.

JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM (IT'S FREE!)

Earn points in multiple ways and redeem them for free products and amazing rewards. Beauty Squad membership offers:

• Earn points everywhere: Upload receipts from any purchase to earn points.
• Redeem points: Exchange points for free products, discounts, or gift cards to your favorite stores (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Early access: Shop new arrivals and sales before anyone else.
• Birthday perks: Enjoy a free gift and double points during your birthday month.
• Exclusive content: Access members-only content, including the Hot as e.l.f. chart and the Squad Sign quiz.
• Tiered rewards: Level up for even more perks, such as free shipping (for Icon members).

GET MORE FOR LESS.

Access weekly deals, gifts with purchase, and special offers on makeup and skincare.

EXPLORE E.L.F. SHOPPABLE STORIES.

Stay updated on the latest product launches and discover new favorites.

FIND YOUR PERFECT SHADE WITH VIRTUAL TRY-ON.

Virtually test products and find your ideal shade match.

SWIPE TO LIKE.

Swipe right on products you love in our app. Build your wishlist and explore clean beauty options.

INSTANT IN-STORE HELP.

Use the barcode scanner to virtually try on shades, watch tutorials, and learn about ingredients at your favorite retailers.

STAY INFORMED.

Opt in for notifications to receive updates on exclusive offers, new arrivals, and sales.

TRACK YOUR ORDERS.

Review your order history and track your deliveries. Use the store locator to find the nearest e.l.f. store.

SHARE THE E.L.F. LOVE.

Share your favorite products and looks directly from the app.

elf UP! Join the Roblox adventure!

e.l.f. brings beauty to everyone. Download the app and join us!