PUBG Mobile\'s oddball collab with luggage brand American Tourister is now live

The PUBG Mobile x American Tourister collaboration is officially underway! This exciting partnership offers both in-game items and a real-world collection of PUBG-themed luggage.

Fancy showing off your PUBG Mobile pride while traveling? Now you can! The collaboration, running until January 7th, features in-game items like a signature American Tourister backpack and suitcase.

But the real highlight is the limited-edition American Tourister Rollio luggage boasting PUBG Mobile branding. This isn't just a virtual collaboration; American Tourister will also be present at the PUBG Mobile Global Championships finals taking place this weekend at the ExCeL London Arena, with on-site activations.

This latest collaboration adds to PUBG Mobile's impressive roster of partnerships, ranging from automobiles to – surprisingly – luggage. While Fortnite often collaborates with major pop culture icons, PUBG Mobile consistently secures high-profile brand deals.

This begs the question: what does this say about the perceived reach and influence of PUBG Mobile in the eyes of these major brands? It certainly gives one pause for thought. If you're attending the PUBG Mobile Global Championships, keep an eye out for that distinctive blue and yellow luggage!