The most profitable gacha games of January 2025 have been named

January 2025 Gacha Game Revenue: Genshin Impact Leads the Pack

The gacha game market continues to generate significant revenue, with January 2025 figures revealing some interesting trends. Genshin Impact, boosted by a major update featuring the Pyro Archon and the highly anticipated Mawuika banner, saw a remarkable surge in revenue, doubling its December 2024 earnings to a staggering $99.4 million.

Image: ensigame.com

Trailing behind Genshin Impact, Pokémon TCG secured second place with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, rounded out the top three, generating $55.2 million.

Honkai Star Rail experienced a decline in revenue, earning $50.8 million in January. Zenless Zone Zero also saw a significant drop, with its revenue halved to $26.3 million compared to the previous month's $57.9 million.

It's important to note that this ranking considers only mobile platform revenue. While some games, such as miHoYo's titles, are also available on PC, their PC revenue is not included in these figures. Furthermore, the data incorporates a multiplier for Android revenue in China, as Google Play is unavailable in that market, using iOS revenue as a basis for estimation.